Ntabwo McDonald Yashize
Ntabwo McDonald Yashize
Anonim

Vuba aha, Amakuru y’umubyibuho ukabije mu bwana yaganiriye ku mashuri ya Leta - kwizihiza iminsi mikuru muri bo, kubazanira ibyokurya, no kugurisha imigati kugira ngo ibatere inkunga. Ikitaravugwa ni Ikigega Cyiza cyo gukusanya inkunga. Nibyo, McDonald's yibasiye ubuzima bwuburere bwabana ba Amerika. Dore amagambo yavuzwe numuntu witwa "Steelersfan," kubyerekeye gukusanya inkunga y'ishuri:

Nigitabo cya tab coupon igurishwa $ 5… Hano hari coupons 3 za Mickey D mubyo umukobwa wanjye agurisha mbere yishuri kurubu. Gura imwe ibone ifunguro ryiza, gura imwe ibone mac nini hanyuma ugure imwe ibone ifunguro ryinyongera… Ifite kandi ama coupons ya pizza yaho, andi mafunguro yihuta…

"Steelersfan" iratubwira igishoro kinini ibi bitabo bya coupon, ariko ntabwo arimo gushira mubikorwa fagitire ya muganga, kumuhanda, kubwa diyabete cyangwa kubaga ibibari.

Hafi yumwaka umwe, umunyamategeko w’ubuzima rusange, Michele Simon yanditse igitabo yise “Impamvu Ifunguro Ryiza ari Icyaha - kandi ntabwo ariryo ryonyine.” Asobanura ivugurura rya mbere hamwe n’ibindi bitekerezo byinshi bijyanye n’amategeko, bijyanye n’urubanza rwatanzwe n’ikigo cy’ubumenyi mu nyungu rusange. Icyari kigamijwe kwari ukubuza McDonald gushyira ibikinisho mu Ifunguro Ryiza. Yavuze:

A [A] ntabwo urwego rwa leta na leta, amategeko asaba ko abamamaza batishora mubucuruzi bwibeshya… Amagambo yingenzi yemewe hano ni 'uburiganya' n '' akarengane. 'Science Siyanse ihagije, hamwe n’amagambo yatanzwe n’imiryango itandukanye yabigize umwuga iratubwira ko kwamamaza kubana bato birashukana kandi birenganya. Kuki? Kuberako abana bato badafite ubushobozi bwubwenge bwo kumva ko bagurishwa; ntibashobora gusobanukirwa 'umugambi wo kwemeza,' linchpin yo kwamamaza.

Mu ntangiriro z'uku kwezi, Simon yasobanuye uburyo Mickey D akomeje kurakaza abashaka kugabanya umubyibuho ukabije mu bwana. Mbere ya byose, nubwo dukomeje kumva ibijyanye no kubuza ibikinisho Byiza bya San Francisco, itegeko ntabwo rihwanye cyane. Ikigaragara ni uko ikintu kibujijwe ari ugutanga ibikinisho kure. Ahanini, abantu bari inyuma yikibanza bazabaza ababyeyi niba bashaka kwishyura amafaranga icumi yinyongera kugirango igikinisho kirimo. Kinini.

Simon abara inzira nyinshi uburyo McDonald yarengeje imipaka yubupfura, urebye ishyirahamwe ryasezeranije abapolisi ubwabo (kandi rikanerekana inzira ndwi zo gusubiza inyuma). Ntabwo ari kuvuga gusa. Ubushakashatsi ku kunanirwa kwa McDonald kugenga imyitwarire yabwo bwakozwe n'ikigo cya Rudd cya kaminuza ya Yale kuri Politiki y'ibiribwa n'umubyibuho ukabije. Simoni yaranditse ati:

Nkuko mbibona, imihigo kubushake ni kunanirwa. Gusa amategeko meza yubahirizwa mugihe azahindura imyitwarire yamasosiyete nka McDonald. Kandi iyo abunganizi babonye amategeko arengera abana, aba McDonald bazakomeza kugerageza kubyirinda.

Kuva mu ishami rya “Impuhwe za Sekibi”, Charlotte Knight avuga ibya McScapegoat, maze abwira ba mama na papa amagambo akaze:

… Shinja abana babo ubushishozi buke bwimirire yabo muri resitora, nkaho batekerezaga umunsi kumunsi ntakindi uretse McNuggets hamwe nifiriti yubufaransa mubyukuri byari bikwiye kuba byiza kubamarayika babo batunganye… Uri umubyeyi. Tangira gukora nka kimwe.

Ariko Simon na we afite igisubizo kuri ibyo, yabikuye ku muyobozi ushinzwe imanza mu kigo cya siyansi mu nyungu rusange, Steve Gardner:

Igisubizo cye cyari cyoroshye kandi cyiza: 'Kuberako bishoboka ko umubyeyi yatabara ntabwo bihindura ko ibyo McDonald akora bitemewe.' Mu yandi magambo, usanga hariho inzira nyinshi ababyeyi bashobora gukora kugirango barinde abana babo ariko ibyo ntibituma Abandi barenga ku mategeko.

Bikunzwe cyane